History and development

History / Consolidation

As Ermenegildo had done with them, so Angelo and Aldo Zegna helped Ermenegildo, Paolo, Anna, Benedetta, Laura and Renata to make their way in the business and prepare to take up managerial positions. The current generation have accelerated Zegna’s global expansion.

A the end of the 90’s a comprehensive strategy of verticalisation, shrewd diversification, brand extensions and licensing was implemented; creating a Global Luxury Brand which now ranges from clothing to accessories.
The company has focused on retailing, pioneering early entry in emerging luxury markets, BRIC in particular . Zegna was the first luxury mens brand to open a fully owned store in China (Beijing 1991): Greater China is now the biggest market for the Zegna brand worldwide with over 70 point of sales across the region.
Today worldwide there are 555 Ermenegildo Zegna points of sale in over 80 countries, of which 311 are direct operating stores.
In 2002, Zegna took over the Longhi brand, the luxury leather apparel manufacturers, later in the same year, a joint-venture – ZeFer – with Salvatore Ferragamo Group was established, to develop a global scale footwear and leather goods business.

Brand diversification was extended further with the launch of the first Ermenegildo Zegna Fragrance: Essenza di Zegna, distribuited by YSL Beauté in 2003. A successive three other fragrances have since been added, including Z Zegna and the most recent Zegna Colonia.
Ermenegildo Zegna Eyewear was then realised in 2004 with De Rigo with the first collection of sunglasses and optical frames. And then in 2006, Ermenegildo Zegna Underwear Collection with Perofil was created.
Architecture and design have been important pillars of brand expansion, led in 2007 by the launch of the first Global Store design concept created by acclaimed architect Peter Marino. Global Stores in Milan, New York, Shinjuku Tokyo, Dubai and Hong Kong have since opened; Shanghai Lippo and Las Vegas will open later in 2010
Within the same year (2007) the 8000m2 Global Headquarters in Milan, designed by architect Antonio Citterio, was opened. The building blends Zegna’s understated elegance with classic modernity, housing the Groups global showrooms, product development, store planning, sales and marketing teams.

Ermenegildo Zegna and Z Zegna Milan fashion week shows commenced in 2008, and have enriched the world of “Zegna Style” by combining style, excellence, quality and tradition, with the sophisticated and cosmopolitan tastes of diverse Zegna customers today.
These strategies have together laid the foundation for the next chapter in Zegna history.
One of the objectives of the fourth generation is to ensure continuity for the values that stem from the founder’s philosophy, which are the heritage not only of the family but of everyone working in the Group.
The mission to keep alive the idea that product quality can only flourish where there is a “culture of beauty”, a culture that must also respect the environment and local communities, is carried forward by the Fondazione Zegna, set up in 2000, and in the establishment of the Oasi Zegna in 1993.

 

"Our mission is to look to the future and turn our tradition to good account".

Gildo e Paolo Zegna